Nike Airmax Day x Phenom

In collaboration with Phenom and Nike, I documented the celebration of the annual Nike Airmax Day as well as the release of their newest addition to the Airmax line up; the Nike Airmax DN. The celebration at Phenom involved music, food, drinks, custom pressed tees and everyone showing off their favorite Airmax. The video captured the highlights of the event with use of vintage cameras and following Nike's brand guidelines in regards to the DN. The activation was a success with the shoe selling out in-store as well as great engagement online and in-person.